Lions roar to inform others that they own the territories; Whales use ultra-sound to signal each other during migrations; Male toads use their voice to show superiority and attract mates.
In today's integrated society where most jobs emphasize on teamwork rather than individual brilliance, it is ever more important for us to be able to communicate effectively. As university students, we would be graduating and entering the work force soon. Unlike the transition from primary school to secondary school, secondary school to junior college or junior college to university, looking for a job or a graduate school is a different matter. Instead of just looking at the academic excellence and leadership experiences which are all reported by the schools, it is now up to the individuals to know how to package themselves to the potential employers.
There are many occasions whereby good communication skills can help give an edge over the rest. First of all, we must know how to write a good resume. It is the first thing that an employer would see and have the first impression. A well written and astute resume would definitely give us an edge and land us in more opportunities. Secondly, we must also be able to communicate well verbally as most jobs would require an interview. As such, the right tone of voice and the right words to use in such situation could decide one's career.
While good communication skills can land a good job, it does not just stop here. In fact, communication is integral to our daily routines, regardless of the position we hold in the company. In different positions, slightly different communication skills are required. As an employee, written skills used in writing reports, PowerPoint and writing emails would be practiced every day. The wrong tone used in an email to a boss can result in a delayed promotion or a possible demotion; the wrong choice of words used in a phone call with fellow colleagues may result in a failed business deal. As an employer or manager, it becomes more important to be able to communicate effectively as each instruction or presentation would result in a greater effect.